Diagnostic · under 60 seconds

Find out where your pricing actually stands.

A diagnostic based on the survey of 76 European SaaS C-suite leaders. Six questions, the same ones that explain the most variance in the report. See your archetype, your MRR leakage range, and the three priority moves your peers are making.

76
CXO respondents
3
Pricing dimensions
5
Market archetypes
39.5%
Stuck at "medium"

Most European SaaS companies are functional pricers. Few are good ones.

Pricing decisions get made, but rarely optimized. Revenue gets captured, but routinely left on the table. Nearly four in ten companies score medium across all three dimensions simultaneously - not because they've found balance, but because they're uniformly underdeveloped.

What this diagnostic tells you

Three independent dimensions, each scored Low / Medium / High:

01 · Toolkit
Processes, tools, governance, and whether anyone is actually accountable for pricing outcomes.
02 · Setting
How prices are determined - against value, or just covering costs and watching competitors.
03 · Execution
Whether pricing decisions hold in practice - sales adherence, discount discipline, margin retention.

The combination of your three scores produces a pricing archetype - a shorthand for how pricing actually functions inside your organization.

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Methodology: self-assessment survey of 76 C-suite executives and founders from European software and technology companies, all directly involved in pricing decisions.
Maturity scored across three dimensions (Toolkit, Setting, Execution). Self-reported data tends to reflect a favorable view - actual distribution is likely shifted lower.

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